Sam has been in charge of day-to-day SEM tactical and strategic decisions for Fortune 500 companies in the Retail, Financial Service and B2B Manufacturing space. In managing over $2 million in monthly paid search spend, Sam focuses much of his efforts on keyword research and expansion, bid and ad copy optimizations, competitive assessments and more. Doing so has led to his team meet or exceed client expectations on a consistent basis. A Syracuse, NY native, Sam’s 6’7 height would make anyone assume he should be in the NBA vs. doing PPC; however, he has never even stepped foot on a hard court.
“Sam is the ideal team member, always willing to go above and beyond and do what is necessary to help his peers or clients. Sam continually looks for creative and innovative ways to drive efficiencies, whether it’s creating new templates or identifying new tools/processes. His unwillingness to be satisfied with mediocrity resulted in digital media programs that continually meet/exceed client expectations. Sam is a digital marketing expert and exemplary colleague!”
– Matt Wilkinson, Director, Paid Media Lead, Rosetta
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