Measuring e-Commerce Success
May 19, 2012 Comments Off on Measuring e-Commerce Success Sam

The use of the Internet to promote a business is continuing to grow. From an e-commerce perspective, a successful web site does not necessarily have to have the greatest monetary gain, but can also be created to increase company awareness and/or company image. Specific qualities an e-commerce site must have in order to attract buyers include: website content, navigation, consistency, and customer service. Web analytics help track Internet user trends on the web site and allow the company to analyze trends, allowing them to maintain company visions and objectives. This paper addresses necessary guidelines an e-commerce company must follow to be considered successful.

About The Author
Sam Sam Sherman is a PPC Consultant in Cleveland. Currently working for Rosetta, Sam works primary on off-site promotion and Paid Search campaign management for the financial service industry. Sam all aspects of digital marketing solutions for small businesses- including web design, search engine optimization (SEO), paid search (PPC), and social media marketing.
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