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SAM SHERMAN

sam@samuel-sherman.com

EDUCATION:

Rochester Institute of Technology 2012                Rochester, NY
E. Philip Saunders College of Business                      GPA: 3.50/4.00

Major: New Media Marketing
Minors: Digital Business, Communications

Key Courses:

  • Internet Marketing
  • Search Engine Marketing & Analytics
  • Building a Web Business
  • Professional Communication for Business
  • Social Media for PR
  • Digital Entrepreneurship

TECHNICAL SKILLS:

Adobe Creative Suite, Bing Ads, Buzzstream, Clearsaleing, comScore, Google AdWords, Google Analytics, Google Webmaster Tools, Marin Software, Microsoft Office Suite, The Search Monitor, WordPress.

Certifications & Achievements:

WORK EXPERIENCE:

Elite SEM, New York, NY (May 2014 – Present)

Campaign Manager

Rosetta, Cleveland, OH (August 2012 – April 2014)

Paid Search Campaign Manager

  • Campaign management on engines and various partner network sources for Fortune 500 retail and financial service clients
  • Accountable for maintaining overall run-rates to hit or exceed performance goals
  • Present weekly/monthly results to client and explain changes in performance and actions needed to constantly improve results
  • Additional tasks include keyword research, bid optimizations, ad copy optimization and competitive reporting

Canon USA Inc. Lake Success, NY (June 2011 – August 2011)

Internet Marketing Intern

  • Conducted various research with the focus on future opportunities
  • Provided marketing creative and worked closely with team members for new marketing ideas involving emails, eStore banners and integration with social media
  • Work was presented to executive management upon completion of program

JK Jewelry Inc. Rochester, NY (December 2010 – March 2011)

Marketing Intern

  • Developed and maintained an email marketing campaign using iContact
  • Introduced and implemented Google Adwords and Google Analytics
  • Generated a strong presence online through the use of SEO and social media platforms

RIT: Center for Residence Life, Rochester, NY (August 2009 – June 2010)

Resident Advisor

  • Serve as first-line support for residents, as peers, leaders, educators, community builders and team players
  • Responsible for developing a community for students as well as encourage participation in floor and community events and programs

ACTIVITIES:

Search Engine Marketing and Analytics Teaching Assistant (Spring Quarter 2012)

  • Worked 1-on-1 with students to answer Google Analytics and AdWords questions
  • Graded papers and worked closely with Professor Raj S. Murthy

Independent Designer (2010-present)

  • Independent work building websites, logos, layouts and designs upon request
  • Provide PPC and SEO support upon request
  • Built, designed and manage I Stutter So What
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