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Understanding Ad Rank on Google AdWords
PPC Sam

    Often people think that in order for your ad to rank the highest on Google Search one must allocate each keyword with a higher cost-per-click (CPC) than its competitors. This theory is false. The ultimate goal for Google is for their users to have a positive Internet experience. There are many different calculations
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3 Tips for PPC Campaigns
PPC Sam

  Understand Your Goals Say you are a local pizza company- Ben’s Pizza. Is your goal to increase awareness or get people to call a number to order food? When building a PPC campaign for small businesses, understanding what your goal is and basing performance off that conversion sets you up for success. Once you
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Tips for Keyword Research
SEO Sam

  The most important aspect to any website is the content. I cannot stress enough the importance of making your content as fluent as possible for the reader. That being said, your posts should focus around main keywords that you want your website to rank for. Here are just a couple things to keep in
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